How I Play

If it isn't family friendly fun, I don't want it!

































Ever since I was 10 years old, I've been making sports YouTube videos every single day.
Over the years that obsession has added up to 1.5 billion+ views, 1.2M+ followers, and a front-row seat to some of the best moments in sports.
In March of 2026 I took the whole thing on the road to visit all 30 NBA arenas and raise $100,000 for Make-A-Wish, a lifelong dream, and part of a long journey to make my content feel purposeful and fun at the same time.
These days my whole job is making YouTube videos every single day, and I still can't believe I get to say that. My goal is simple: keep making that 10-year-old kid's dream come true, and show every other 10-year-old out there that you really can do anything you put your mind to. I couldn't be more grateful.
I was cuter back then lol...



Starting a YouTube channel at 10 in 2013 changed my life forever. Here's what happened next, drag or use the arrows to scroll. 👉

If it isn't family friendly fun, I don't want it!




videosStories about the work, straight from the outlets that covered it 📰

May 18, 2026Justin Leusner visited all 30 NBA arenas in 30 days to raise $100,000 for Make-A-Wish.

TEDxPSUJustin's TEDxPSU talk on why Gen Z can't unplug, and how redemptive work reframes the whole conversation.

YouTube FeatureColin and Samir break down Justin's 30-arenas-in-30-days series, from strategy to storytelling to the payoff.
Sharing what we've learned on stage with creators, students, and brand teams 🎤









Got a brand, a budget, and a wild idea? Drop it below, it goes straight to Justin's partnerships team.
Big-idea videos that weave your brand into moments people actually want to watch (and share).
Multi-platform mayhem across YouTube, Instagram and TikTok built for reach and rewatches.
Arena takeovers, event stunts and on-the-ground content that turns access into hype.
Got a wild idea? Let's cook something nobody's ever seen before.