Sports Creator & Storyteller

MAKINGSPORTSFUN AGAIN

Justin Leusner
Hey! it's Justin! 🥳
NBA
NBA 2K
MLB
Gatorade
Disney+
United Airlines
TickPick
YouTube
Saily
Fanatics
VeeFriends
Chase
Fox Sports
SMACKIN'
Event Tickets Center
Make-A-Wish
NBA
NBA 2K
MLB
Gatorade
Disney+
United Airlines
TickPick
YouTube
Saily
Fanatics
VeeFriends
Chase
Fox Sports
SMACKIN'
Event Tickets Center
Make-A-Wish
1.5B+Views & Counting
1.2M+Followers
250K+Subscribers
30/30NBA Arenas Visited
The Story

Hi! I'm Justin! I make sports fun! 🏀

Ever since I was 10 years old, I've been making sports YouTube videos every single day.

Over the years that obsession has added up to 1.5 billion+ views, 1.2M+ followers, and a front-row seat to some of the best moments in sports.

In March of 2026 I took the whole thing on the road to visit all 30 NBA arenas and raise $100,000 for Make-A-Wish, a lifelong dream, and part of a long journey to make my content feel purposeful and fun at the same time.

These days my whole job is making YouTube videos every single day, and I still can't believe I get to say that. My goal is simple: keep making that 10-year-old kid's dream come true, and show every other 10-year-old out there that you really can do anything you put your mind to. I couldn't be more grateful.

I was cuter back then lol...

Young Justin with an Eagles jersey on Christmas
Young Justin at a Phillies game
Young Justin at a 76ers event

...and here's what I'm making now 👇

Paperclip to FIFA World Cup Final ticketEvery NBA arena challengePress it challenge
The Journey

From 10 years old to now

Starting a YouTube channel at 10 in 2013 changed my life forever. Here's what happened next, drag or use the arrows to scroll. 👉

2013

Started a YouTube channel at 10 years old, it changed my life forever.

2013
2015

Hit 100 subscribers!

2015
2016

Found my footing as a Madden Mobile / NBA LIVE Mobile creator, grew to 1,000 subscribers.

2016
2017–2018

Signed to the NBA Playmakers program at 14 years old & hit 30,000 YouTube subscribers.

2017–2018
2019–2020

A mental health spiral → quit creating → saved by Jesus → got baptized → started a social media agency helping businesses grow on YouTube.

2019–2020
2021

Graduated high school & grew my agency to $20k/mo.

2021
2022

Founded TDAY Sports (Gen-Z's ESPN), a short-form sports social media company that surpassed 1 billion all-time short-form views.

2022
2023–2024

Crossed 100,000 subscribers. Partnerships with Gatorade, SMACKIN' Seeds & Fabletics, 4 acquisition offers, then graduated from Penn State in December.

2023–2024
2025

Gave a TED Talk, then pivoted to go all-in on my personal brand.

2025
Mar 2026

Broke the World Record for fastest time to visit all 30 NBA arenas, raised $101,000 for Make-A-Wish.

Mar 2026
Mar 2026
Jun 2026

Got married to my beautiful wife Kenzie! 🥳 (who I met at VidSummit 2022)

Jun 2026
Jul 2026

Traded a paperclip into a FIFA World Cup Final ticket!

Jul 2026
Jul 2026
2027

30 MLB stadiums in 30 days Tour.

2027
currently shopping title sponsors for this series 👀
The Next 5 Years

Sports videos that combine spectacle + storytelling, to inspire the next generation to take action on their dreams. By 2031 I'll be the most trusted sports creator in the world 🚀

The Next 5 Years
Neal Mohan, CEO, YouTube
My Rules

How I Play

no sports bettingno alcoholno drugs
Family friendly fun only! 🔥
Justin and Rob
ALSO! this is Producer Rob, the 🐐 behind editing, thumbnails, and partnerships 🤝

If it isn't family friendly fun, I don't want it!

What I value

from brands 🤝

LONG-TERM PARTNERS
LONG-TERM PARTNERS 🤝
TRUST
TRUST 🤩
CREATIVE IDEAS
CREATIVE IDEAS 🤔
FUN!
FUN! 🥳
The Squad

Brands I've teamed up with

Trusted by the biggest brands in the world 🌎

NBANBA 2KMLBGatoradeDisney+United AirlinesTickPickYouTubeSailyFanaticsVeeFriendsChaseFox SportsSMACKIN'Event Tickets CenterMake-A-Wish
Speaking Engagements

On Stage At

Sharing what we've learned on stage with creators, students, and brand teams 🎤

TED
VidSummit
VidCon
Beyond Now Summit
UCLA
Penn State
YouTube Creators
CreatorHub LIVE
Youth Marketing Strategy London
Book Us

Interested in booking Justin or Producer Rob to speak at your next big event?

Partnerships

Let's cook
something up.

Got a brand, a budget, and a wild idea? Drop it below, it goes straight to Justin's partnerships team.

Branded Videos

Big-idea videos that weave your brand into moments people actually want to watch (and share).

Social Campaigns

Multi-platform mayhem across YouTube, Instagram and TikTok built for reach and rewatches.

Live & Experiential

Arena takeovers, event stunts and on-the-ground content that turns access into hype.

Custom Collabs

Got a wild idea? Let's cook something nobody's ever seen before.

rob@leusner.co
Come Say Hi
© 2026 Justin Leusner. All rights reserved.Made with a love of the game ✦